Client: Concern Worldwide Malawi, Lilongwe City Council, and implementing NGOs as they established RESET programme.

RESET is an Irish Aid funded initiative that works with female entrepreneurs to establish ‘waste to wealth’ enterprises, with a particular focus on establishing small companies that produce and sell biogas.

Brief: To develop a promotional brochure for the nascent programme that capture the programme’s tone and key messages.

Considerations:

• The brouchure should work well with the brands of the participating NGOs.
• Promotional material should include images and icons, as many of the programme's participants have challenges with literacy.

Outcome: The brochure's objective is to raise awareness of the programme. The brochure is bilingual, with one side in English, and the other in Chichewa (one of the major languages spoken in Malawi).

The image chosen is of a family who have previously worked closely with Concern Worldwide and had consented to their image being used in promotional material. They are representative of the many families who will benefit from this programme.

The brochure lays out the problems the programme seeks to tackle, and the solutions offered by the programme. The copy was work-shopped with local staff and potential participants to maximise the impact the messaging will have.