Promotional Materials -
Pop-Up Banner


Client: Concern Worldwide Malawi, Lilongwe City Council, and implementing NGOs as they established RESET programme.

RESET is an Irish Aid funded initiative that works with female entrepreneurs to establish ‘waste to wealth’ enterprises, with a particular focus on establishing small companies that produce and sell biogas.

Brief: To develop a pop-up banner for the nascent programme that captures the essence of the programme.

Considerations:
  • The banner should work well with the brands of the participating NGOs.
  • The banner to be used at programme events, as well wider communinity events. It should catch the eye of passers-by and promopt them to engage with programme staff and participants.
Outcome: The banner highlights the key elements of the programme to the casual viewer. The aims of the programme are immediately obvious. Concious of the lieracy challenges faced by targeted communities, there is a strong emphasis on icons depicting the programme's activities.

The two women pictured are early adopters of biogas technology as a fuel and are keen to promote the technology in their communities.